Harvard University Dining Services
Director for Strategic Initiatives & Communication
Cambridge, MA, Massachusetts
Since joining HUDS in 1998, Crista Martin has helped establish HUDS' full-service marketing and design center, providing all communications support for its 30-plus operations. Crista and her team coordinate online and print marketing, social media, market research, and public and media relations. The Communications team has won numerous awards from such organizations as the University & College Designers Association and the International Association of Business Communicators. Crista is a frequent presenter and volunteer with NACUFS.
Crista also spearheads HUDS' Strategic Initiatives, guiding the planning and implementation of work in the areas of sustainability, food donation, business development and planning, customer service and more. She serves on the Menu of Change University Research Collaborative spearheaded by the Culinary Institute of America and HSPH, and was named a "Food Hero" by the City of Cambridge in 2015 for her work on HUDS' food donation program.
Crista has worked for several non-profit associations, and has degrees from Boston University and American University in public relations and creative writing.