Genoveva is the Founder & Director of Cultiva La Salud. Cultiva is dedicated to creating healthier communities in the San Joaquin Valley by fostering policies, systems and environmental improvements to allow for greater access to healthy foods/beverages and increased opportunities for physical activity. Cultiva’s efforts also focus on building community leadership so that residents can be more effective in advocating for healthy changes in their communities. Genoveva is a recognized Culture of Health Leader by the Robert Wood Johnson Foundation.
Genoveva is a board member for the Community Water Center and California Institute for Rural Studies. Genoveva was appointed by Governor Brown to serve on the California Partnership for the San Joaquin Valley board and the Health Benefit Exchange Board for California (Covered CA).